Going from 30 to 200 servers, from 200 clients to 2000: I can’t imagine how we could’ve done it without Leaseweb’s help.


The organization
adjust is a business intelligence platform for mobile app marketers combining attribution for advertising sources with advanced analytics and store statistics. Through a dashboard, customers can monitor in real time how their mobile advertising is performing and so optimize their strategy and spend. Customers like Uber, Spotify, Pinterest and Ebay depend on adjust to optimize the effectiveness of their mobile apps and marketing budgets.

adjust dashboard 1adjust dashboard 2adjust dashboard 3

Key requirements

  • Reliability – adjust’s customers depend on receiving up-to-date data 24/7/365
  • High bandwidth – communication between its servers has to be near instantaneous
  • Scalability – phenomenal growth has seen the company expand tenfold in three years

Our solution

  • Multiple private racks of dedicated servers in Frankfurt and Amsterdam
  • High speed links between servers (40GBps) and between data centers (10GBps)
  • 24/7 support including remote hands as part of Platinum SLA

The request
As a fast growing startup company with high demand for extremely powerful hardware, adjust was constantly changing its infrastructure to accommodate increasing demands from a larger and larger customer base. adjust operates with a clustered setup of hundreds of servers which demand extremely high bandwidth for inter-machine communications. Their original 1GBps network was too limiting and their previous provider was unable to scale-up. So adjust asked Leaseweb if it was possible to provide the power, speed and scalability they needed.

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The only reason we were able to grow so quickly was the flexible way Leaseweb designed and deployed our infrastructure — Paul Müller, adjust CTO and co-founder

The solution
We provided a 10 GB link to link their cluster of Frankfurt servers before adding additional private racks of servers in Amsterdam – bringing the total server power to 200 units and growing. The two data centers are linked by a dedicated private connection giving high speed links between the two locations. Today, all the servers are connected by a massive 40 GB link. The architecture is overseen by highly efficient support services including remote hands which give the peace of mind that uptime can be maximized. adjust is now looking at expanding into the USA and Asia where Leaseweb’s multiple interconnected data centers will continue to put them close to their target markets. Throughout, flexibility has been the key: simple “off the shelf” solutions were not enough and adjust is realizing its objectives thanks (in large part) to our “out of the box” thinking.