Following the launch of a global Referral Partner Program last September, LeaseWeb’s Specialized Partner Program aims to attract value-added resellers, IT consultants, systems integrators and managed services providers.
“When we spoke to the channel and industry analysts, one of the pieces of feedback we kept hearing about other service providers was, ‘it looks good on paper, but in practice it’s not great’,” says Freek Hemminga, Global Channels and Marketing Manager, LeaseWeb. “We’re addressing this head-on with a program that provides achievable incentives and compensation, with upfront discounts and up to 16% back-end payments. This is combined with non-monetary benefits, such as dedicated account management, access to our technical and support teams, and marketing support.”
“Our research shows that there is a particular gap in the market, where solution providers are crying out for infrastructure partners that take them seriously. Value added resellers, IT consultants and other solution providers get most of their margin from integration and roll-out of technologies, rather than the infrastructure itself. High-quality hosting infrastructure is LeaseWeb’s expertise, so working together makes sense for both parties to do what they’re best at. The end result is that partners have the ability to offer customers leading-edge hosting services, with the latest accreditations and security standards, without having to make a capital expenditure outlay.”
“We’re committed to investing properly in this space and see sales through our Specialized Partner Program being critical to LeaseWeb’s continued expansion. In practical terms, this resulted in the creation of a dedicated channel sales and marketing team, plus investment in marketing support and development activities,” added Freek Hemminga.
LeaseWeb Partners can belong to one or more of the following types:
- Reseller: incorporating wholesale, unmanaged hosting providers
- Referral: IT consultants, application developers, web designers and other companies that put their focus outside of the hosting business
- Specialized: IT consultants, System Integrators, Managed Service Providers, xSPs, VARs
The LeaseWeb Specialized Partner Program is part of the LeaseWeb Partner Network (LPN), a comprehensive framework supporting LeaseWeb’s partner ecosystem.
Through independent companies in Europe, Asia and the U.S., LeaseWeb provides partners and customers a comprehensive portfolio of infrastructure solutions that includes bare metal servers, public and private cloud, and the ability to mix and match hybrid environments for enterprises’ most demanding applications and workloads. These LeaseWeb companies also provide their partners access to the LeaseWeb Partner Network.
Businesses interested in becoming a member of the LeaseWeb Specialized Partner Program should visit https://www.leaseweb.com/partner-programs