LeaseWeb, one of the world’s largest hosting brands, and NICE PEOPLE AT WORK (NPAW), the leader in advanced media analytics and real-time viewer experience monitoring tools, have today announced a new partnership to help broadcasters optimize their IT infrastructure configuration.
The partnership combines NPAW’s YOUBORA Analytics Over-The-Top (OTT) Reporting and Analytics data with the LeaseWeb CDN platform, customer portal and API solutions. This expanded service will enable LeaseWeb CDN customers to enhance their end-user experience by delivering TV-quality viewing through the Internet. Customers can also analyze key data from end-users to optimize their IT infrastructure configuration and improve customer engagement.
With the integration of YOUBORA Analytics, LeaseWeb CDN customers can constantly gather data to analyze Quality of Service (QoS) and the subsequent impact on audience performance and engagement. LeaseWeb CDN now also provides a detailed analysis of every playback session, which helps customers understand each viewing experience on the platform. Customers can also collect and analyze real-time quality metrics worldwide to create a high-resolution performance network map of the Internet.
Julien Lehmann, Manager of LeaseWeb CDN: “Our CDN service is optimized for large volume files and videos, as well as website acceleration. By integrating YOUBORA Analytics into our platform we are able to offer customers even better tools and deep insight into important optimization data. This intelligence will help customers enhance their end-user engagement and increase their revenue. We believe this partnership helps us offer the best technology for the best price possible.”
Ferran Gutiérrez, NPAW’s CEO, says: “This collaboration fits like a glove. Our complimentary services create a comprehensive proposition whereby customers benefit from the best possible quality. With access to extra insights, customers will benefit from transparency and detailed analytics to enhance their broadcasting experience.”
Watch the LeaseWeb analytics dashboard tutorial video for more information:
About Nice People At Work
NPAW is a big data and technology company serving the online media industry. Using real-time data we help our customers to deliver flawless TV-quality experiences. Our platform leads the industry in technologies integrated and devices supported, enabling our customers to take smart business decisions using in-depth and complete data. The company is privately held with VC backing, and was founded in 2008 with headquarters in Barcelona, Spain. Visit us at www.nicepeopleatwork.com for more information and follow us on LinkedIn.
About YOUBORA Analytics
YOUBORA Analytics is a powerful centralized analytics and optimization platform for broadcasters and media groups. We provide real-time information on the delivered video experience, with granular data specific to individual end users. Our high-resolution analytics tool helps you monitor and analyze your audience, QoS and engagement, and optimize delivery through our SmartSwitch CDN load balancing module. Metrics taken from YOUBORA Analytics can be applied to take decisions around your content, monitor delivery partners and take decisions around which platforms to invest in or integrate with.