Vous envisagez d’utiliser une solution de serveur dédié automatisé pour la première fois ? Bonne nouvelle : vous n’avez pas besoin de partir de zéro. We spoke with Hagen Rother, Lead Architect and Head of IT at LiquidM, a Berlin-based company running one of the first self-service Demand Side Platforms (DSP) on the market. With high amounts of automation being done in a smart way, LiquidM has […]

At Leaseweb, we understand the daily challenges AdTech companies experience while attempting to manage large and complex campaigns without the appropriate technologies and support. It is abundantly clear that infrastructure complications are an equal opportunity nuisance, but when infrastructure solutions fail for AdTech companies, it frequently results in extended outages with lost revenues and shaken […]

Pour commencer, pouvez-vous vous présenter brièvement ? My name is Ivo Költze, and I am an Acquisition Manager (which combines business development & partner management) for Leaseweb Deutschland. I’ve been working for Leaseweb since août 2016 and I love it – it’s a lot of fun to work for this international and […]

En un temps relativement court, la technologie de marketing (MarTech) est passée d'une dimension de petite niche à un pilier du secteur du marketing moderne. That shouldn’t come as a surprise, considering the pace at which technology has infiltrated our everyday lives. In the same way that most marketers have embraced smartphone technology, MarTech has exciting potential […]

Le marketing a fait du chemin depuis le temps où il s'agissait simplement d'un panneau à l'extérieur d'une boutique ou d'annonces dans l'annuaire. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives. Once hampered by privacy concerns […]

les client veulent que le contenu soit fourni instantanément. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in […]