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Ivo Költze on MadTech and hosting trends

Mon, 02/25/2019 - 15:35
MadTechLet’s start with a quick intro, tell us about yourself? My name is Ivo Költze, and I am an Acquisition Manager (which combines business development & partner management) for Leaseweb Deutschland. I’ve been working for Leaseweb since August 2016 and I love it – it’s a lot of fun to work for this international and […]
Categories: Leaseweb Blog

MarTech Can Be a Marketer’s Best Friend If They Have the Infrastructure to Back It Up

Mon, 07/16/2018 - 18:38
In a relatively short time, marketing technology (MarTech) has gone from being a small niche to a pillar of the modern marketing industry. That shouldn’t come as a surprise, considering the pace at which technology has infiltrated our everyday lives. In the same way that most marketers have embraced smartphone technology, MarTech has exciting potential […]
Categories: Leaseweb Blog

Exciting Trends Poised to Impact the MarTech Industry in 2018

Wed, 02/07/2018 - 09:20
martechMarketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives. Once hampered by privacy concerns […]
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3 ways to maximize advertising and website ROI through IaaS

Tue, 01/19/2016 - 14:00
Customers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in […]
Categories: Leaseweb Blog