THE ORGANIZATION

Uptrends.com has over 1,500 customers in 23 countries, including blue chip clients such as IBM,eBay, Getty, Shell, and HSBC, and has been recognised for providing superior performance to its clients. Online monitoring services are offered via Software as a Service (SaaS) on a LeaseWeb platform. SaaS permits Uptrends.com to offer its services to customers as a virtual instance, through a private cloud hosted at LeaseWeb. This gives Uptrends.com the ability to scale-up or scale–down its services on its virtual platform, without having to install its own hardware. This provides Uptrends.com with ultimate flexibility and low capital costs. Through the cloud platform, customers can access their key reports from any location. If a customer’s monitored site goes down, Uptrends.com platform informs the customer immediately, so the problem can be managed and resolved, which keeps customer downtime to a minimum. Customers appreciate the unique qualities of the Uptrends.com approach. Uptrends.com relies on LeaseWeb to make sure its services are provided efficiently and cost effectively.

Uptrends.com has offices in North America and Europe, with over 60 partner checkpoints covering all major cities of North America, Europe, Africa, Australia and Asia. This comprehensive global network provides Uptrends.com customers with end user perspectives on the speed and usability of their websites by analysing all elements of the customer experience.

THE REQUIREMENT

The main priority for Uptrends.com was to keep downtime to a minimum since the company relies on its website for its reputation and to deliver client services. Clients demand constant accessibility, a reliable service and consistently fast site response times.

The aim of Uptrends.com SaaS platform with LeaseWeb was to optimise overall performance and reduce costly downtime for its customers. This required that the Uptrends.com website and infrastructure needed to be dependable and fast, providing Uptrends.com clients with reliable access to reports and subscribed services.

Any downtime caused by a hosting company would have a direct impact on the services provided and could irreversibly damage the company’s reputation. “Choosing the right hosting provider is vital to us,” said Coen H. Backer, co-founder and CTO of Uptrends.com. “The hosting solution we chose would be business critical for a good working infrastructure at Uptrends.com. We needed reassurance that the hosting provider was not only incredibly reliable, but also had the capacity to solve any issues that arose and offer a solution which could expand as our client base grows. We have doubled year on year growth every year, since we founded the company over four years ago, and there are no plans to slow down !”

Backer continued, “We are predominantly based in the Netherlands, but many of our clients are American. Consequently, we have a very busy office in Burlington, Massachusetts. We needed a provider that could deliver a service to us and our clients that was equally reliable on both sides of the Atlantic.”

THE BENEFITS

LeaseWeb had the superior connectivity and hosting infrastructure needed to meet Uptrends.com’s requirements. Uptrends.com immediately found one noticeable benefit of the transition to LeaseWeb’s hosting services was a noticeable increase in the loading speed of the Uptrends.com website for customers. Uptrends.com improved its speed by one second, which is hugely important for Google rankings, consequently helping Uptrends.com to rise in Google’s listings.

The network provided for Uptrends.com was carefully designed by LeaseWeb’s skilled network architects, using advanced network core routers from Cisco and Juniper. The LeaseWeb network uses a large number of peers and transits to provide high reliability and multi-homed network connectivity. LeaseWeb exceeded Uptrends.com’s requirements for a reliable, high quality hosting solution to ensure optimum uptime and maintain and enhance the exceptional reputation Uptrends.com already has with its clients.

“We are incredibly pleased with the service provided by LeaseWeb. They are a great team to work with, and have delivered everything asked of them,” commented Uptrends.com co-founder Niels Brinkman. “They provide us with an excellent service, not only in Amsterdam but also in the US, where the majority of our clients are based. We are so pleased with them that we plan to move all remaining servers to LeaseWeb later this year.”