Google PageRank still matters for SEO

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On Monday, September 21st we moved this blog to another domain. This has made the traffic on the blog go up from 2000 to 2800 unique visitors per day. You can see the effect in the graph above (source: count-per-day plugin).

Google PageRank

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At LeaseWeb we run several websites with different Google PageRank scores as you can see in the picture above (source: www.seomastering.com). In order to let the sites benefit from the highest valued domain we could move the sites from subdomains to paths. We did that for this site (LeaseWeb labs).

www.leaseweblabs.com => www.leaseweb.com/labs

This higher Google PageRank led to an expected increase of Google search traffic. It went from 1250 to 2000 (+60%) clicks per day. It is incredible what better Google PageRank can do for the traffic of a site.

Moving domains? 301 everything!

Moving content from one domain to another (or from http to https) is not without risk. If you do not proper 301 redirect your content, you may lose traffic/rank due to penalties for having 302 redirects or no redirects at all.

I suggest that you create a second property on the Google’s Search Console so that you can see the search traffic move from one site to the other. You can also tell Google in the search console that the site has moved.

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On the above graph (from Google’s Search Console) I have drawn a red line to show the 6 day transition from the old to the new domain.

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