In the past month this blogs traffic has structurally improved from 1800 to 2050 unique visitors on a working day. We have seen on Google’s Search Console that the organic search traffic has gone from 1000 to 1250 clicks per day (see graph above).
+25% for mobile friendly
In the past month we have seen the traffic to LeaseWeb labs increase every week with a few percent. When we analyzed the traffic we found that only the organic (non-paid) search engine traffic has grown. The only real thing we changed was the new mobile friendly layout of the site. Interesting is that the amount of mobile traffic on the site has not significantly changed. We believe this can be explained by a lifted penalty Google had given us for not being mobile friendly. Not having the penalty, causes higher ranks in Google and therefor more visitors. Apparently this penalty applies to both mobile and desktop users.
We have used the WordPress built-in twentyfifteen theme for this blog. This theme is mobile friendly out-of-the-box. The only things of the theme we adjusted are the colors and the added logo. It is quite interesting to see that this default theme works well on mobile and thus scores good on Google. It is expected that this is the world’s most used website theme as WordPress is the most popular CMS and this is it’s default theme. I guess that this time it paid off to be lazy. 🙂
Move to leaseweb.com
To further increase the traffic to LeaseWeb labs we have moved the site from www.leaseweblabs.com to www.leaseweb.com/labs. We have recently made this move and it is still too early to discuss the changes we measured. We will report on the effect of this move in our next post. Stay tuned as this seems to have a positive effect as well!