Running an E-commerce business is a daunting task, and trying to ensure its success is even more difficult due to the highly competitive world of digital marketing. Companies are tasked with determining what strategies will work best for their businesses and then need to be able to adapt to overcome various challenges to become successful.  The importance […]

The holiday shopping season can make or break an online retailer. By doing things well, you can expect sales to surge and your customer base to grow throughout 2018. Do things poorly and you sacrifice many sales while cultivating a negative image for your brand. And if there’s one thing that can seriously damage your brand’s reputation, […]

The 2017 festive shopping season promises to be one of the biggest ever, particularly for online retailers. Total sales are projected to grow by 16,6 percent over last year, with online sales comprising 11,5 percent of all holiday shopping. The period before, during, and after the holiday season is a huge sales opportunity for you. […]

While global e-commerce sales are predicted to approach $2,5 trillion this year and continue to grow to nearly $4 trillion by 2020, according to a recent eMarketer report, the market remains highly competitive. Nearly 80 percent of new e-commerce sites ultimately fail, and companies need to have a strong understanding of their market, trends, merchandise, platform, and e-commerce […]

E-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and […]

As an online business, you have the responsibility of ensuring the safety of your customers’ hard-earned money from DDoS attacks. Unfortunately, hackers are making it harder to fulfill that responsibility. Verizon’s 2017 Data Breach Investigations Report found that the e-commerce industry falls victim to cyberattacks more than any other industry. In some cases, hackers are looking to […]

As an IT professional, you covet page views and unique visitors to your site. But at times of peak traffic, they can be as much of an obstacle as an asset. The popularity of your website can make it the victim of its own success. Target experienced this problem firsthand when it introduced its Lilly Pulitzer […]

There’s a saying in the venture capital community: If you want money, ask for advice; if you want advice, ask for money. It doesn’t work quite the same way with cloud hosting providers. But it is true that customers who ask us for advice during the pre-sale process are often the ones who end up […]

Some weeks ago we informed you of the EU-US Privacy Shield, announced by the European Commission on février 02, 2016 meaning a new arrangement for transatlantic data flows between the EU and US. In this blog you can read recent developments of the EU-US Privacy Shield and alternative solutions offered by Leaseweb. EU US Privacy […]

Customers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in […]

“The Court of Justice declares that the Commission’s U.S. Safe Harbour Decision is invalid.” The Safe Harbour arrangement has been in place since 2000. It was formalized by the European Commission’s Safe Harbour Decision (2000/520/EC), and permitted the transfer of personal data of Europeans to the U.S., to companies that are self-certified under the Safe […]