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The European Broadcasting Union (EBU) has selected Leaseweb as the preferred international distributor for Eurovision Flow

The new agreement will accelerate the growth of Eurovision Flow, and further strengthen Leaseweb’s position in the media market.

Amsterdam, Netherlands, [May 01, 2020] -The European Broadcasting Union (EBU) has selected cloud computing and web service provider Leaseweb as the preferred international distributor for Eurovision Flow. Leaseweb will also contribute their cutting-edge Multi-CDN solutions to the stack of services provided in Eurovision Flow. The agreement will accommodate the growth of Eurovision Flow, which has become one of the most trusted brands for premium Multi-CDN services.

The EBU created Eurovision Flow four years ago to help its Members reduce the costs of online media delivery while also improving their services’ quality of experience. “The higher cost of online delivery can put a strain on the budgets of public service media as their online services are growing in popularity,” the EBU’s product owner Bram Tullemans explains. “With Eurovision Flow we provide a convenient solution that maximizes quality of experience and leverages economies of scale to achieve a price point that is difficult to attain by individual organizations. In Leaseweb we found an ideal partner to accommodate the service’s rapid growth.”

The cooperation of the two European organizations also means the service and its advantages can be scaled more effectively outside the domain of the EBU membership. “We’ve witnessed an uptake of Multi-CDN solutions over the last few years in various markets, with these solutions being deployed to improve the end-user experience,” says Wilfried Dudink, Managing Director of Leaseweb CDN. “The technology is also getting more traction with media customers, and we believe combining forces with Eurovision Flow will further strengthen our position in this market.”

Eurovision Flow optimizes the quality of experience by automatically selecting and switching to the best available Content Distribution Network (CDN) for a given user. The stacking of several CDNs and the use of dynamic switching algorithms guarantees unrivalled capacity. Costs are reduced thanks to the buying power of a combined customer base, the reduced risk of vendor lock-in, and a simplification of the technology stack for customers. Eurovision Flow also employs market-leading and future-proof technologies and has proven to be a highly reliable service with no single point of failure.

About the EBU

The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media (PSM). The EBU’s mission is to make PSM indispensable. The EBU has 119 member organizations in 56 countries in Europe, and an additional 33 Associates in Asia, Africa, Australasia and the Americas. EBU Members operate nearly 2,000 television and radio channels alongside numerous online platforms. Together, they reach audiences of more than one billion people around the world, broadcasting in more than 160 languages. The EBU strives to secure a sustainable future for public service media, provide its Members with world-class content from news to sports and music, and build on its founding ethos of solidarity and co-operation to create a centre for learning and sharing. Eurovision Services, the EBU’s business arm, has an outstanding global reputation and is the first-choice media services provider for many media organizations and sport federations around the world. The EBU has offices in Brussels, Rome, Dubai, Moscow, New York, Washington DC, Singapore and Beijing. Its headquarters are in Geneva. Discover more about the EBU on www.ebu.ch.

About Leaseweb

Leaseweb is a leading Infrastructure as a Service (IaaS) provider serving a worldwide portfolio of 17,500 customers ranging from SMBs to Enterprises. Services include Public Cloud, Private Cloud, Dedicated Servers, Colocation, Content Delivery Network, and Cyber Security Services supported by exceptional customer service and technical support. With more than 80,000 servers under management, Leaseweb has provided infrastructure for mission-critical websites, Internet applications, email servers, security, and storage services since 1997. The company operates 19 data centers in locations across Europe, Asia, Australia and North America, all of which are backed by a superior worldwide network with a total capacity of more than 5.5 Tbps. Leaseweb offers services through its various subsidiaries, which are Leaseweb Netherlands B.V. (“Leaseweb Netherlands”), Leaseweb USA, Inc. (“Leaseweb USA”), Leaseweb Asia Pacific PTE. LTD (“Leaseweb Asia”), Leaseweb CDN B.V. (“Leaseweb CDN”), Leaseweb Deutschland GmbH (“Leaseweb Germany”), Leaseweb Australia Ltd. and Leaseweb UK Ltd.

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Ineke Tiesinga

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