Industries: Gaming Technology / SaaS
Founded: 2019
Headquarters: Paris, France
Size: 11 - 50
1.5M
Hours streamed monthly
50x
Cheaper than traditional cloud gaming
5x
Growth in one year
"Leaseweb servers spin up and just work. That reliability, combined with competitive pricing, lets us scale globally and deliver instant games without installs."
- Seb, Co-Founder, Nothing2Install
THE CUSTOMER
Nothing2Install: Instant Gaming Without the Download
Nothing2Install is transforming how mobile games are distributed and played. Instead of downloading apps from the App Store or Google Play, users can play directly in their browsers. This “instant play” model is part of a growing trend to reduce friction, boost engagement, and cut the 30% commission taken by app stores.
With a unique technology stack that relies only on CPU resources, Nothing2Install delivers low-latency gaming experiences at a fraction of the cost of cloud gaming providers. The result: high-quality streaming, greater scalability, and significantly reduced costs for game publishers.
"Our main goal is to make browser-based mobile gaming as fast and affordable as possible, for both the publisher and the player."
- Seb, Co-Founder at Nothing2Install
THE CHALLENGE
High Performance at Lower Cost for Instant Play
As demand surged, Nothing2Install needed a global infrastructure that could match their pace, delivering games instantly without latency issues, and at a cost that would allow them to stay well below the per-hour price of traditional cloud gaming.
Their tech didn’t require GPUs, which opened the door to using more cost-efficient bare metal servers. The challenge was finding the right provider: one with global reach, competitive pricing, and reliable performance.
"We needed to expand fast into new markets like Asia and North America, and we couldn’t afford downtime or latency issues," said Seb.
THE SOLUTION
Leaseweb’s Bare Metal Servers Power Global Game Streaming
Leaseweb’s dedicated servers gave Nothing2Install the stability and price point they needed to grow. Their infrastructure now supports millions of streaming hours monthly across the US and Asia, including Japan and Hong Kong.
The team uses a mix of providers based on region and pricing, but in key markets, Leaseweb is the go-to for reliable, no-hassle server provisioning.
| KEY REQUIREMENTS | LEASEWEB'S SOLUTION |
| Cost-Efficient Infrastructure | Nothing2Install’s pricing model demands extremely low cost-per-user. |
| Bare Metal, No GPU Needed | Our dedicated servers using only CPUs, allow Nothing2Install to stream games for cents per hour. |
| Global Reach | Expansion required infrastructure in Asia and North America. |
| Coverage in Key Regions | We serve in Japan, Hong Kong, and the US, providing low-latency access to major markets. |
| Ease of Deployment and Reliability | We delivered fast deployment, an intuitive customer portal, and responsive support every step of the way. |
THE RESULTS
Scaling 10x While Keeping Costs Low
Since moving parts of their infrastructure to Leaseweb, Nothing2Install has grown from 150,000 to over 1.5 million hours of game streaming each month.
They’ve delivered seamless gameplay across continents, all while staying dramatically cheaper than cloud gaming providers—by up to 50x.
Ultra-Low Cost Streaming
Leaseweb enables a few cents per hour cost model—50x cheaper than traditional cloud gaming.
Scalable Infrastructure
Nothing2Install can scale rapidly as user demand grows, with minimal friction.
Global Expansion Support
Leaseweb’s presence in strategic markets supports future growth across Asia and North America.
THE FUTURE
Expanding to New Regions and Customers
As interest in browser-based gaming surges, Nothing2Install is preparing to expand into India, with potential deals requiring 50 to 150 dedicated servers for a single customer.
Though Leaseweb isn't currently in the Indian market, they remain the preferred provider in other regions.
"We’re aiming to offer streaming at one cent per hour. With Leaseweb’s help, we’re on track to make that a reality," says Seb.
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