The Customer
Adjust is a business intelligence platform for mobile apps, providing the highest quality analytics and attribution solutions for companies worldwide. With adjust’s open source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. Adjust is the only attribution provider to actively prevent mobile performance ad fraud.
Adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, Adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user.
Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. Adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide. Adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally.
Key Requirements
- Reliability – Adjust’s customers depend on receiving up-to-date data 24/7/365
- High bandwidth – communication between its servers has to be near instantaneous
- Scalability – phenomenal growth has seen the company expand tenfold in three years
Our Solution
- Multiple private racks of dedicated servers in Frankfurt and Amsterdam
- High speed links between servers (40GBps) and between data centers (10GBps)
- 24/7 support including remote hands as part of Platinum SLA
The Request
As a fast growing startup company with high demand for extremely powerful hardware, Adjust was constantly changing its infrastructure to accommodate increasing demands from a larger and larger customer base. adjust operates with a clustered setup of hundreds of servers which demand extremely high bandwidth for inter-machine communications. Their original 1GBps network was too limiting and their previous provider was unable to scale-up. So adjust asked Leaseweb if it was possible to provide the power, speed and scalability they needed.
"The only reason we were able to grow so quickly was the flexible way Leaseweb designed and deployed our infrastructure."
- Paul Müller, Chief Technical Officer and co-founder
The Solution
We provided a 10 GB link to link their cluster of Frankfurt servers before adding additional private racks of servers in Amsterdam – bringing the total server power to 200 units and growing. The two data centers are linked by a dedicated private connection giving high speed links between the two locations. Today, all the servers are connected by a massive 40 GB link. The architecture is overseen by highly efficient support services including remote hands which give the peace of mind that uptime can be maximized. adjust is now looking at expanding into the USA and Asia where Leaseweb’s multiple interconnected data centers will continue to put them close to their target markets. Throughout, flexibility has been the key: simple “off the shelf” solutions were not enough and Adjust is realizing its objectives thanks (in large part) to our “out of the box” thinking.
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