"Leaseweb is the perfect partner for Grundig in this new era of interactive devices. They are always helpful, their expertise is second-to-none, and they are very flexible."

Products in this case study: 

98.85 million

Internet TV users by 2023

US$12.47 billion

Value of Internet TV market by 2023

Grundig Intermedia is one of the leading suppliers of consumer electronics and small and large household appliances. With a portfolio of more than 500 different products – ranging from Ultra HD TVs, mobile audio devices, hair styling devices, vacuum cleaners and kitchen appliances to ovens, dishwashers and washing machines – the brand offers a solution for every room in the modern home.

Headquartered in Germany with offices around the world, Grundig Intermedia GmbH employs over 2,000 people and has a rich heritage of manufacturing outstanding consumer electronic products. Having been one of the first to manufacture radios in the 1940s, Grundig’s cutting-edge products today range from iPod docking stations and digital radios to Blu-ray players and TVs.

The Request

TVs are getting smarter. Connected to the Internet, Smart TVs can access a fantastic array of on-demand programming and download apps that run on-screen. In fact, it is estimated that by 2017 64% of Western European homes will have a TV connected to the Internet, and Grundig is developing tools to supply content to those TVs. To bring the Internet to life on its Smart TVs, Grundig needed an innovative and reliable partner with world-class hosting infrastructure and robust global connectivity.

"Grundig selected Leaseweb to bring the Internet to life on SMART inter@active TVs via a robust scalable solution that can grow with our business."

Marc Azad, Head of Strategic Marketing & Development

The Solution

Grundig chose Leaseweb, an expert IaaS provider known for their advanced hosting solutions and excellent 24/7 customer support. When Grundig’s customers download Internet applications through their smart TVs, they do so via Leaseweb Dedicated Servers.These high-end servers connect to a state-of-the-art network that offers unsurpassed global connectivity, massive bandwidth, and ultimate uptime.

Grundig and Leaseweb perform continuous stress tests on the platform. To monitor performance during the resilience testing, some servers are shut down whilst parts of the network are allowed to operate normally. At all times, Leaseweb keeps Grundig updated about results from the tests and server conditions. This level of excellent service helped cement the relationship between Leaseweb and Grundig.