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LeaseWeb Uses Dell Partnership For Business Growth
LeaseWeb was founded in 1997 and has since then built primarily on a stable personnel organisation and an extensive and technologically-advanced hosting network based on Cisco technology. The capacity of the LeaseWeb network is huge, at 200 Gbps. The size of the hosting provider’s organisation has grown along with customer demand recently, more than doubling the size of the organisation in the space of a year.
This extreme growth of LeaseWeb is confirmed by its placing at number 18 in the Deloitte Technology Fast 50 in 2007. LeaseWeb’s growth and level of ambition has not gone unnoticed in the United States either. For six months, LeaseWeb has been noted at number one in the Fastest Growing Company Top 10 in the influential American magazine HostReview.
United States, Germany, Spain…
“We are now the market leader in the Netherlands in the field of business hosting,” says Con Zwinkels, managing director of LeaseWeb. “But hosting has an international dimension and around seventy per cent of our customers are from abroad. We serve customers in the United States, Germany, Spain, Poland, the United Kingdom; you name it. Because of this global sales market our growth opportunities are gigantic, and you could also translate our market leadership in the Netherlands into a position in the world market. It’s LeaseWeb’s ambition to climb even further up that ladder. Dell is an important partner for LeaseWeb in that regard. At the moment, we are setting up our infrastructure in such a way that we will be able to attain an even more prominent market position.”
Need for scalability
The large stock of Dell equipment is mentioned spontaneously as an important plus by many of LeaseWeb’s customers, including Koninklijke Joh. Enschedé and 123video. This is because of these customers’ need for scalability. LeaseWeb has a healthy, close relationship with Dell. Partly because of this relationship, LeaseWeb is able to guarantee this scalability by maintaining a good stock of equipment and responding quickly together with Dell when required to by customers.
Renzo Taal, director of services & solutions at Dell: “At Dell our vision is to help ambitious partners, in particular, to meet their customers’ needs for scalability. Partners like LeaseWeb, who look at technology from a specific angle, such as hosting, and also take into account, for instance, the current needs of customers with regard to energy conservation.”
Con Zwinkels, LeaseWeb: “Of course, the equipment has to be good, but that’s taken as read in the case of Dell.”
“Dell’s business model really appeals to us,” Zwinkels adds. “Our business visions are similar. The price/quality ratio has to be right and the products must meet the current demand from the market. It means supplying customers with the newest products without pricing yourself out of the market. Dell and LeaseWeb share this vision. Of course, the equipment has to be good, but that’s taken as read in the case of Dell.”
Scalability is also an aspect of LeaseWeb’s extensive hosting network which spreads worldwide via telecom carriers and internet exchanges. LeaseWeb is one of the few hosting providers to maintain the philosophy that the overall network capacity should always be twice the size of the capacity used by the customers.
Green hosting services
Lots of companies opt for Dell’s energy-efficient servers. LeaseWeb has also offered a green hosting solution at the evoSwitch datacentre (www.evoswitch.com) since 2007. This datacentre is, like LeaseWeb, a subsidiary of OCOM (www.ocom.com) and LeaseWeb has ample opportunities to expand here. As a result, LeaseWeb customers will be assured of energy-efficient and environmentally-friendly datacentre services in the future.
‘Dell and LeaseWeb work together to save energy in the datacentre’
Renzo Taal: “Energy consumption in the datacentre is a source of concern. Restricting energy consumption is essential to realising our future growth requirements and therefore the scalability of customers in the datacentre, and to reduce the burden on the environment. In line with these developments, Dell has made it its objective to be the ‘greenest IT company’ in the world. Our own organisation will become carbon neutral in 2008. This objective also fits in with innovation in new green technologies together with partners, to reduce the energy consumption of severs in the datacentre. If you look at the size, growth and ambitions of LeaseWeb, it certainly forms an exceptional combination with Dell.”
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